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Why Should I Print In Color?

by Chad Willison on 2007-09-18 16:58:35 - Email This

Raises perception of quality: Color pages are perceived 60% better
Increases participation: Color ads have 52% higher readership
Lengthens attention span: Reader's attention span increased by 82%
Sells more: Prospect's attention increased 85%
Improves recall/brand recongnition: Color increases recall by up to 60% in educational materials
25% better recall when text is highlighted in red
Brand indentification increased 70%
speeds learning: Presentations are 70% clearer
Simplifies complex information
Color coding reduces search time by up to 80%

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